Posted on 08-Jan-2018


A product posted on H&M’s online shopping site is sparking public outrage online over its racist messaging.

The listing shows a young black boy wearing a green hoodie with the words “coolest monkey in the jungle” printed in big, bold letters.

As of Sunday night, the item was still available on the European edition of H&M's shopping site. The hoodie was featured amongst two other separate hoodies both of which were worn by young white boys that came with similar jungle themes yet without the harmful racial connections. 

Images of the hoodie surfaced on social media Sunday after users shared screenshots online in posts expressing their outrage over the listing


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